Position Summary:
The Marketing/Comm Consultant plans, coordinates, writes and produces national reputation advertising content, recruitment content, print materials, and content for digital, interactive, social and other emerging communication technologies to advance the organizations brand and reputation. The Consultant interacts with appropriate organizational leaders and serves as a point person for Marketing and Strategic Communications colleagues for producing, editing and proofreading content for their client departments and projects. Superior written and video storytelling abilities are required. This position is responsible for not only planning and creating high-quality content, but also distributing it through various communication channels – traditional, interactive, social and emerging technologies – and optimizing its findability and shareability by web-based search engines and across digital channels.
Minimum Requirements: Bachelor’s degree from a journalism or communications program or 3 years related experience
Scope of Position: The Department of Marketing and Strategic Communications is responsible for the overall image management and communications and marketing activities on behalf of the entire Organization. This consultant position sits within the Growth Marketing and Reputation Strategy Team for the Department and has the main responsibility for supporting the strategic goals of Ohio State’s Department of Surgery through communications and marketing initiatives.
Position Summary: Develops and implements communications and marketing programs to support strategic and financial goals and objectives of the appointed departments. The Marketing & Communications Consultant, position provides strategic communications and marketing support across all three mission areas with a specific focus on driving engagement with internal audiences and increasing national reputation. This position establishes and implements tactics and priorities to further the department’s short and long-term business goals.
Duties and Responsibilities: Responsible for supporting the development, implementation and monitoring of internal communications plans and tactics. Strong writing and strategic message development with attention to detail are essential in this role. Utilizes strong relationships with all partners to manage and research aspects of each project, shares information accurately and promptly, and contributes to the development and implementation of overall communications strategy and messaging for the appointed department, specifically:
- Supports Dept. leadership with internal communications and Chief of Staff communications including strategic communication plans, articles, print and web materials, events, presentations, speech and talking points.
- Ability to interact cohesively with leadership to obtain information needed.
- Manages internal surgery news channel and coordinates newsletter for department, residents and national reputation. Assists as needed with department social media accounts.
- Manages the development of related marketing strategies for national reputation and recruitment. May be specific or involve multi-media strategic campaigns that may include development, implementation and monitoring of digital, social media, print and other advertising vehicles.
- Works fluently in the content management system (training provided) to develop, edit and manage department web content.
- Manages marketing initiatives to support the volume and reputation goals for organization.
Requirements:
Bachelor’s degree in marketing, communications, journalism or related field. Ideal candidates will have 3–5 years of professional experience, preferably in internal communications in the health care industry or an academic setting. Must have excellent verbal and written communications skills, as well as presentation and negotiation skills. Strong problem-solving abilities with demonstrated superior organizational skills. Ability to manage diverse projects. Thrives in fast-paced, deadline driven environment, and adapts quickly and easily to shifting priorities and continuous change. Demonstrates discretion regarding highly confidential matters; highly professional demeanor; availability to occasionally work after-hours upon request.